The Rocha Cuban Cigar Company started producing cigars in 1902. They became Bolivar, one of the best known cigar brands now. The brand named themselves after General Simon Bolivar, who freed a part of South America from Spanish hands in the beginning of the 19th century. Bolivar cigars became famous after it was taken over by the Cifuent family in 1954, when Jose Fernandez Rocha died. Cifuentes also took over La Gloria Cubana which was owned by Rocha. Bolivar's production of cigars then moved to one of the most famous cigar producing factories of Cuba: Partagas. Which is located in the middle of Havana just behind the Capitol. Even now cigars are produced there.