In 1902, the Rocha Cuban Cigar Company started producing, which became one of the best known cigar brands, Bolivar. Bolivar is named after the well-known General Simon Bolivar who released a part of South America from Spanish rule in the early 19th century. However, the brand only got fame after it was taken over by the Cifuent family in 1954, after the death of Jose Fernandez Rocha. Cifuentes also left La Gloria Cubana of Rocha. Bolivar's production then moved directly to one of the most famous cigars of Cuba, Partagas, in the middle of Havana behind the Capitol. The cigars are still made to date.